Design Thinking & Branding
Santiago, Chile
Graduated from Pontificia Universidad Católica de Chile, she has her own design studio with which she has worked for 90 brands or companies developing editorial projects, branding and illustration. She is certified in Design Thinking and Design Drama, methodologies that seek innovation and story development. His clients include Santillana, Fundación Astoreca, Universidad Los Andes, Empresa Sutil, Bci, Banco de Chile, Portal voy, Universidad Andrés Bello, Universidad San Sebastián, Jester, among others. Interest in developing projects related to gastronomy, environment and corporate.
One of our projects, called Pupila Nativa, developed with my team, was recognized as the best Chilean design of products and objects of 2022. In this, we developed the illustrations of native flora and fauna of Chile to take it to various products, which seek to promote the care of Chilean nature.
For 5 years, I have taught a workshop to students at the Andrés bello university about the different stages of Design thinking with concrete examples of how to use this methodology and develop innovative projects.
Together with my team at Zooma, we trained in Design Drama, a methodology that helps to build stories. It can be applied to help define the value proposition of a company, the brand story, or the story of a product and its overall look.
